Maharashtra Tourism showcases the state’s traditional architecture at ITB Berl
Maharashtra Tourism Development Corporation (MTDC) participated in ITB Berlin 2017 held from March 8-12, 2017. MTDC participated with the stall space of 89 sq meters that effectively promoted the essence of Maharashtra at the exhibition.
The theme of the stall this year was ‘Wada’, which is the traditional residential form of Maratha architecture, evolved under the reign of Peshwas. A wada is typically a large building of two or more storey with groups of rooms arranged around open courtyards. Some of the famous wadas are Vishrambaug Wada, Dhepe Wada and Puneri Wada located in Pune city.
MTDC also actively showcased and promoted the medical tourism industry, city tours, wine tourism and mine tourism. This year, the event was inaugurated by Minister of Tourism, Government of Maharashtra, Jaykumar Rawal, in the presence of Valsa Nair Singh, Principal Secretary- Tourism and Culture, Government of Maharashtra; Dr K H Govinda Raj, Managing Director, MTDC; Swati Kale, General Manager, MTDC and other officials.
Commenting on the occasion, the Minister stated, “The Wada design has been the hall-mark of home construction for several centuries in Maharashtra. ITB Berlin is an ideal platform to attract international tourists and display the heritage of the state. Our marketing strategy for this year is ‘Visit Maharashtra Year 2017’ as declared by Chief Minister of Maharashtra, Devendra Fadnavis. As a step to achieve the same, we look at this as an opportunity to promote Maharashtra Tourism internationally and encourage tourists to visit the spectacular and diverse state.”
Adding further, Valsa Nair Singh said, “The Wada theme will highlight the heritage of Maharashtra with the sole intention of creating and increasing awareness for public space as lively cultural spaces. ITB is an incredible platform that offers opportunities to travel & tour operators to interact with foreign buyers, retail buyers, exhibitors, policy makers and investors. We look forward to showcase our tourism strengths and connect with people from across the globe to exchange thoughts and ideas.”
Comments
Post a Comment